![]() And way too many people believe that they are following in the footsteps of Steve Jobs who, according to legend, dismissed consumers wants and needs to supersede them and offer superior products. Many people in our industry feel that they know better than most users because they are using the latest technology. One of the biggest danger to a company can be in taking an elitist attitude towards users. I look at them in another way: they are potential customers and one should not dismiss them because they are not as bleeding edge as we are. ![]() The normals, lusers, fly-over country, red states, joe six-pack: all those terms are often used in a derogatory fashion by many in the technology industry.
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